{"id":1181,"date":"2022-04-24T18:11:13","date_gmt":"2022-04-24T16:11:13","guid":{"rendered":"https:\/\/stage-deust.miraya.fr\/?page_id=1181"},"modified":"2022-04-24T18:29:39","modified_gmt":"2022-04-24T16:29:39","slug":"description-du-projet","status":"publish","type":"page","link":"https:\/\/stage-deust.miraya.fr\/index.php\/description-du-projet\/","title":{"rendered":"Description du projet"},"content":{"rendered":"

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Description du projet<\/h3>\n

J\u2019ai r\u00e9alis\u00e9 mon stage de derni\u00e8re ann\u00e9e au sein de l\u2019Atelier de Haute Joaillerie et sertissage, JewelTech. Lors de la r\u00e9alisation de mes objectifs, nous avions convenu de viser 3 axes concernant le marketing digital durant le stage\u00a0:<\/p>\n

\n

    \n
  1. E-mailing<\/strong> (envoie d’e-mail, newsletter…)<\/li>\n
  2. Site internet<\/strong> (gestion du site, r\u00e9daction SEO)<\/li>\n
  3. R\u00e9seaux sociaux<\/strong> (cr\u00e9ation de contenu, gestion de compte)<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHow it works\u00a0\u00bb _builder_version=\u00a0\u00bb3.22″ custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.9″ text_font=\u00a0\u00bbCormorant Garamond||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb ul_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb45px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb header_5_font=\u00a0\u00bbPoppins|700||on|||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ecd5c5″ header_5_letter_spacing=\u00a0\u00bb15px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    nouveaux objectifs<\/h5>\n

    Gestion des r\u00e9seaux<\/h3>\n

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    Finalement nous avons d\u00fb revoir les objectifs tout en conservant une expansion de la visibilit\u00e9 de la marque sur Internet. Avant toute chose je tiens \u00e0 pr\u00e9ciser que je n\u2019ai pas encore pu impl\u00e9menter de strat\u00e9gie e-mailing ou travailler sur le site internet comme je l\u2019esp\u00e9rais.<\/p>\n

    \n

    La strat\u00e9gie SEO concernant le site internet est fortement li\u00e9 \u00e0 la strat\u00e9gie e-mailing. En effet, courant septembre 2021 l\u2019entreprise JewelTech a confi\u00e9 la refonte de son site internet \u00e0 un webmaster. Ce dernier avait promis une restitution courant d\u00e9cembre, finalement le site internet a \u00e9t\u00e9 livr\u00e9 lors de mon arriv\u00e9 au stage c\u2019est-\u00e0-dire en fin f\u00e9vrier\/d\u00e9but mars 2022. Le temps de prendre le site en main, finaliser les photos de produits ainsi que les descriptions et les prix, il a \u00e9t\u00e9 compliqu\u00e9 de mettre la main dans le site comme je l\u2019esp\u00e9rais.<\/p>\n

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    \u00c9galement, l\u2019assistante communication ayant d\u00e9cid\u00e9 de changer de cape dans sa trajectoire professionnelle, les derni\u00e8res semaines ont \u00e9t\u00e9 travaill\u00e9 dans une grande pr\u00e9cipitation afin de terminer les projets en pr\u00e9sentiel le plus rapidement possible. Les acc\u00e8s mail et le site web sont pass\u00e9s au second plan alors je me suis concentr\u00e9e sur les besoins directes de l\u2019atelier\u00a0: la cr\u00e9ation de contenu, la gestion des r\u00e9seaux et l\u2019optimisation des diverses plateformes en termes de r\u00e9f\u00e9rencement (LinkedIn, Instagram et TikTok).<\/p>\n

    \n

    Mes missions ont donc \u00e9t\u00e9 revu afin de pallier les besoins directs de l\u2019entreprise. J\u2019ai r\u00e9alis\u00e9 des s\u00e9ances de photos et vid\u00e9os afin de produire du contenu pour les diff\u00e9rentes plateformes de JewelTech, d\u2019ailleurs toutes les photos sur ce site internet sont le produit de mes shootings. J\u2019ai r\u00e9dig\u00e9 des articles pour le profil LinkedIn afin de promouvoir la marque aupr\u00e8s d\u2019une client\u00e8le BtoB et BtoC. J\u2019ai aussi cr\u00e9\u00e9 du contenu vid\u00e9o pour le compte TikTok afin de toucher une client\u00e8le diversifi\u00e9e (des jeunes ayant les moyens, des femmes et des hommes plus \u00e2g\u00e9s mais toujours avec les moyens de consommer de la haute joaillerie.<\/p>\n

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    nouveaux objectifs<\/h5>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.14.9″ custom_padding=\u00a0\u00bb60px|0px|60px|0px|true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/stage-deust.miraya.fr\/wp-content\/uploads\/2022\/04\/IMG_5400-2.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.9″ header_font=\u00a0\u00bbCormorant Garamond||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb body_font=\u00a0\u00bbCormorant Garamond||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb border_width_all_image=\u00a0\u00bb10px\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb box_shadow_style_image=\u00a0\u00bbpreset5″ box_shadow_vertical_image=\u00a0\u00bb0px\u00a0\u00bb box_shadow_spread_image=\u00a0\u00bb1px\u00a0\u00bb box_shadow_color_image=\u00a0\u00bb#c4beb9″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_font=\u00a0\u00bbCormorant Garamond|700||on|||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    \u00c9galement, l\u2019assistante communication ayant d\u00e9cid\u00e9 de changer de cape dans sa trajectoire professionnelle, les derni\u00e8res semaines ont \u00e9t\u00e9 travaill\u00e9 dans une grande pr\u00e9cipitation afin de terminer les projets en pr\u00e9sentiel le plus rapidement possible. Les acc\u00e8s mail et le site web sont pass\u00e9s au second plan alors je me suis concentr\u00e9e sur les besoins directes de l\u2019atelier\u00a0: la cr\u00e9ation de contenu, la gestion des r\u00e9seaux et l\u2019optimisation des diverses plateformes en termes de r\u00e9f\u00e9rencement (LinkedIn, Instagram et TikTok).<\/p>\n

    Mes missions ont donc \u00e9t\u00e9 revu afin de pallier les besoins directs de l\u2019entreprise. J\u2019ai r\u00e9alis\u00e9 des s\u00e9ances de photos et vid\u00e9os afin de produire du contenu pour les diff\u00e9rentes plateformes de JewelTech, d\u2019ailleurs toutes les photos sur ce site internet sont le produit de mes shootings. J\u2019ai r\u00e9dig\u00e9 des articles pour le profil LinkedIn afin de promouvoir la marque aupr\u00e8s d\u2019une client\u00e8le BtoB et BtoC. J\u2019ai aussi cr\u00e9\u00e9 du contenu vid\u00e9o pour le compte TikTok afin de toucher une client\u00e8le diversifi\u00e9e (des jeunes ayant les moyens, des femmes et des hommes plus \u00e2g\u00e9s mais toujours avec les moyens de consommer de la haute joaillerie.<\/p>\n

    Il a fallu \u00e9tablir des strat\u00e9gies adapt\u00e9es \u00e0 chaque plateforme et surtout voir les pr\u00e9c\u00e9dentes strat\u00e9gies \u00e9tablies par les anciens social media manager de l\u2019entreprise. Certaines n\u2019\u00e9taient plus d’actualit\u00e9 et la mani\u00e8re de communiquer de l\u2019entreprise \u00e0 \u00e9voluer en un an. Nous avons donc, avec Sarah Rojas, la responsable communication, d\u00e9cid\u00e9 d\u2019en \u00e9tablir une.<\/p>\n

    \u00a0En r\u00e9sum\u00e9 j\u2019ai d\u00fb m\u2019occuper de la gestion des r\u00e9seaux de A \u00e0 Z exclusivement.<\/em><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Description du projet J\u2019ai r\u00e9alis\u00e9 mon stage de derni\u00e8re ann\u00e9e au sein de l\u2019Atelier de Haute Joaillerie et sertissage, JewelTech. Lors de la r\u00e9alisation de mes objectifs, nous avions convenu de viser 3 axes concernant le marketing digital durant le stage\u00a0: E-mailing (envoie d’e-mail, newsletter…) Site internet (gestion du site, r\u00e9daction SEO) R\u00e9seaux sociaux […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/stage-deust.miraya.fr\/index.php\/wp-json\/wp\/v2\/pages\/1181"}],"collection":[{"href":"https:\/\/stage-deust.miraya.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stage-deust.miraya.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stage-deust.miraya.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage-deust.miraya.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1181"}],"version-history":[{"count":6,"href":"https:\/\/stage-deust.miraya.fr\/index.php\/wp-json\/wp\/v2\/pages\/1181\/revisions"}],"predecessor-version":[{"id":1199,"href":"https:\/\/stage-deust.miraya.fr\/index.php\/wp-json\/wp\/v2\/pages\/1181\/revisions\/1199"}],"wp:attachment":[{"href":"https:\/\/stage-deust.miraya.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}